Choosing the Best Brochure Paper

Are you looking for some brochure paper? You’d think it would be as easy as picking any pack that says paper for brochures on it. The truth is though is that there are many different kinds of papers to choose from. How do you find out which one is the best for you?

Paper for Brochures

First of all, it is important to understand that not just any paper will do. If you want to make a brochure, you really do have to settle for a paper type that is specifically intended for brochures. This is because paper for brochures is specially made to withstand the heat of printing and to display picture and text colors in the best way possible. When you use a good paper brand, you help promote a good impression of your business and you get your message across effectively and efficiently. Once you understand the importance of special paper for brochures, you can go on with the task of choosing a specific paper type.

Paper Options

There are many different types of paper material for brochures but they all share a trait. They all have heavy weights. Brochure content should be printed on paper that is as heavy as that used in the inside of hardcover books. This kind of paper is obviously heavier than the weight of paper used for office printing or copying. Aside from weight, papers for brochures also differ according to texture. You can have paper textures that are glossy, soft gloss, matte, felt, dull and parchment.

The type of brochure paper texture that you choose will depend on your purpose and budget. If you need to simply print at home with a laser printer, all you would need would be to buy double sided glossy paper specifically for home laser printers. If you need to print more text and fewer graphics, you could do well with uncoated, non-glossy, smooth paper. A higher end choice for basic text printing would be matte paper. High end advertising complete with text, designs and images always work best with soft or glossy paper.

Swatch Books

One of the best ways to truly decide on the paper type would be to use a swatch book. If you are buying from a brick and mortar store, swatch books can be borrowed for free to help you decide on the spot. You could however also order swatch books online. Companies typically charge a fee and postage expenses to send you a swatch book. Some online companies may also send preliminary samples of actual paper for brochures to help you decide. If you are truly serious about making the right business impression though, then a swatch book is truly worth your while.

Sheet Sizes

There is no limit when it comes to deciding on your brochure size. It always makes better sense though to settle for standard brochure sizes. This is because standard sizes have standard envelopes that do not need adjusting. Settling for a custom size brochure may become more expensive especially if you need to customize the envelopes as well.

Buying From Experts

You can save yourself a lot of trouble if you choose to buy your paper online. Paper shops online allow you the convenience of comparing and choosing paper at your own leisure and in the comfort of your own home. You do have to make sure though that you are buying from a true paper expert that has a good track record with its online business.

Before you buy brochure paper online, make sure you take the time to do a little comparison shopping. You can manually compare online store products and prices or you can read consumer reviews and ratings to find the best deals on the right paper.