Free Printable Brochures: 5 Important Things to Consider

Free printable brochures are advantageous to both the company and to its clients. As a company, providing brochures online is an excellent marketing strategy to make your services and products known to those who may be looking for it. On the other end of the spectrum, clients and customers find online brochures helpful and convenient. No longer do they need to scour actual brick and mortar buildings to inquire about the services they want or need. All they have to do is type in the service or product, choose a couple of companies from the result, and compare several products or service at the same time.

Of course, not any online printable brochures would do. These brochures should follow some specific standards to make it more informative for the browsers and potential customers. What should companies and businesses consider to include in their free printable brochures?

Brochure content

When planning or conceptualizing a brochure, the primary thing to keep in mind is its purpose. Companies and business usually provide brochures to promote their business, to reach more clients and to inform more people that such products or services exist.

1. Cover Page

The cover page is the first thing that you’re potential customers will see. It should therefore contain the company logo, a photograph of what the whole business is all about, and a strong, catchy phrase that is easy to recall. Not only should your phrase be able to pique your readers’ attention, it should also be able to sustain their curiosity long enough for them to flip through the next few folds which are just as important as the cover page. A good line on the cover page could be a question, or one direct line addressing a problem.

2. Mailing List

Like any promotion, companies should not just wait for their brochures to get discovered. Your brochure is as good as nothing without proactive marketing. A good online marketing strategy should therefore be a combination of a well-designed free printable brochures and a list of emails to send it to. Of course, it might end up in the recipient’s bulk mail but it does stand a fifty-percent chance of being opened and read.

3. Information

If the cover page should be able to catch the reader’s attention and to pique their interest, the text and information page should be the meat of the whole brochure that is strong and convincing enough to let them buy your product or employ your services.

Most online readers and browsers do not have time to read long paragraphs and the reason why they’re probably searching online is because they want to get the best answers and maximum options – fast. The only way to keep your potential customers from getting bored with your text without missing crucial information about your business is to keep your information short and direct to the point. Text can be coupled with photos and images to get your message across. Text and images, therefore should both be convincing to the customers.

4. Action

One of the best online marketing strategy that online brochures provide is a concrete call to action. It can be anything from offering limited discounts, early buyer’s bonus, freebies on the second product or service, etc. The idea here is to implicitly encourage your potential buyer to do something soon without pressuring them into committing.

5. Contact Us Page

Your company’s direct call to action on the client would be worthless if you don’t provide them with any means of contacting you directly online or offline. Provide a link or page in your brochure where your potential clients can directly get in touch with you regarding your services.

All in all, contents for your free printable brochure should contain everything that you would include in any ordinary brochure except that you provide a convenient way for potential customers to reach you. All things being equal, businesses with a good online brochure are likely to reach more customers – and keep them.