What to Consider When Making Brochure Handouts

One of the great things about making brochure handouts is that you can advertise anything for a very little money. If you are selling a product or perhaps you just have a pet project you feel strongly about then passing out brochures is a great way to get your message out. The great thing about using this method to get the word out is that you can create them on your home computer; it just takes a little time and creativity.

Designing Your Brochure

One of the first things you should do when you are starting to design your brochure is write up what message you want to convey. Take some time and write up what you specifically want people to know. Then edit it carefully because you want your message to come through in a catchy but not sales pitchy way. One great way to grab attention with your brochure is to use a catchy title. Titles are the first thing that people read so that should be an attention getter.

Another point to consider when writing your text is keeping paragraphs short. Many people will get bored when they are reading long paragraphs. So try and limit your paragraphs to a few sentences each. Another way to keep your audience's attention is by adding several bulletin points to highlight your message. These bulletin points should give specific information and be kept short so the reader can look at them quickly.

Adding Art to Your Brochure

When you are making brochure handouts you should also incorporate some print art. You can find clip art online for just about anything you are looking for. One thing that you should be aware of however is making sure that the clip art you are going to use is royalty-free. This means that the creator of the art is not looking for any payment or credit for the art you are using. If the art is copyrighted then you will not be able to use it without getting written permission from the artist.

Once you have found art to use make sure you place it strategically so the brochure does not look cluttered. You want your art to add to the brochure, not distract from it. So making sure that your art work does not over power the brochure is very important. If you are having trouble finding art you can also have someone design the art or logo for you. There are many freelancers that will do this for a reasonable price and you can find them online.

One of the last things you will need to consider is whether or not you want to print your brochure in black and white or in color. Printing it in color may cost a little extra but you can catch your reader's eye more easily so you will need to weigh the decision carefully. Making brochure handouts are one of the easiest and most cost effective ways to spread the word about your product or a cause.